The AI-native operations layer for the live CRM

Your AI is only as honest as your CRM. LiveCRM keeps it true.

Your CRM is wrong right now, and it gets more wrong every day. Every rep, forecast, and AI agent reads the record as truth and acts on it, errors and all. LiveCRM keeps every record continuously true to reality, so everything you build on top can be trusted.

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44%
of organizations now cite data quality as the top obstacle to AI, up from 19% in 2024 (BARC)
70%
of CRM data decays or becomes inaccurate within 12 months (Salesforce / D&B)
60%
of AI projects lacking AI-ready data will be abandoned by 2026 (Gartner)
$12.9M
average annual cost of poor data quality, per company (Gartner)

LiveCRM is the trust layer for the CRM you already run. It keeps every record continuously true to reality, so every rep, forecast, and AI agent acting on your data can rely on it.

The problem

The bottleneck to AI was never the model.

Decay

Contacts change jobs, companies get acquired, territories shift, and none of it propagates automatically into Salesforce or HubSpot.

AI risk

Every agent, forecast, and automation reads the record as truth and acts on it at machine speed, errors and all. Nothing checks whether it is stale.

Rules break

Existing tools surface the problem. Nobody corrects it. Rules engines break when schemas change and need constant human upkeep.

How it works

Configured in plain English. Then it runs on its own.

RevOps describes the outcome in plain language. No admin queue, no process-builder flows. Once defined, LiveCRM runs continuously.

Detect

Picks up job changes, M&A events, funding signals, and internal CRM events in minutes, not days.

Reason

Maps the full consequence chain: every affected record, owner, opportunity, and territory.

Act

Prepares the corrective change with a confidence score. High confidence can auto-execute, lower confidence routes to your review queue.

Log

Every action captured with its reasoning, before and after state, and full reversibility within 90 days.

Natural language control

Describe the outcome. LiveCRM builds the plan.

Describe a scenario in plain English. LiveCRM composes the steps, previews the full consequence chain, and executes only on your approval. Auditable, with full reversal.

You type

"When a contact leaves a customer account, flag them as departed, suppress them from outreach, alert the account owner, score the account's churn risk, surface a backfill replacement for the account, and create the departed contact at the company they joined."

LiveCRM runs

  • 1Suppress the departed contact from active sequences
  • 2Alert the account owner
  • 3Score the account's churn risk
  • 4Surface a backfill replacement for the account
  • 5Duplicate check, then create new or update the existing contact
Preview the consequence chain
Confirm once
Runs on every job change

Beyond job change

One mechanic, every kind of drift.

Job change is the wedge, chosen because it is the most visceral form of CRM decay. The same mechanic runs on every signal that breaks the link between a record and reality.

  • M&A events. Acquisitions, mergers, divestitures, parent-child changes.
  • Funding rounds. Series A, B, C, IPOs, distressed events.
  • Role changes. Internal moves, promotions, departures, new hires.
  • Account hierarchy. Org restructures, BU splits, brand consolidations.
  • Territory and ownership. Rep changes, geographic shifts, reassignments.

What changes

Correct data, quietly, as infrastructure.

  • AI initiatives actually work. Forecasting, scoring, agentic SDRs, and deal intelligence run on data that is continuously correct, not last-quarter correct.
  • Revenue protected at the renewal moment. Stale account ownership and contact churn surface before they cost you a deal.
  • RevOps hours redirected. Data hygiene runs as infrastructure, not as a quarterly fire drill.

Why this team

Built by people who have done this before.

Jaime Muirhead · Founder and CEO

Fifteen years in CRM data infrastructure. Helped grow a CRM data company from $30K to $1.2M MRR and sell it, then ran the acquirer's roughly $150M data business. Built the rules-based version of this once. Now building it right with AI.

Russ Artzt · Advisor

Co-founded CA Technologies, the first billion-dollar software company, later sold to Broadcom for $18.9B. Decades of enterprise software at scale.

Pricing

Pay for action, not access.

Monitoring is freeWatching your entire TAM for changes costs nothing, at every tier.
Tokens align cost with valueYou pay only when LiveCRM acts: creates, updates, merges, alerts, archives.
Scoped to your sizeStarter through Enterprise, with custom pricing at scale.

Build versus buy

You can't buy an alternative. You can only build one.

You do not have a direct alternative to buy. Your alternative is to build it yourself, wiring an automation tool to an agent layer and pointing it at your CRM. That gets you action. It does not get you trust.

The do-it-yourself stack

  • Acts on your CRM with no approval step
  • No audit trail of what changed, or why
  • No way to reverse a bad write
  • You build, maintain, and debug every rule
  • Breaks when your schema or process changes

Autonomy with no control is exposure.

LiveCRM

  • Approved by default. You confirm before anything is written
  • Every action audited, with its reasoning and before-and-after state
  • Reversible on every write, with 90-day rollback
  • Configured in plain English, and it maintains itself
  • Adapts to reality instead of breaking on it

Autonomy on a governed control plane.

The question is not whether you can assemble something that acts on your CRM. It is whether you can trust it to. LiveCRM is the layer that acts, and can be trusted.

Get started

Start with a CRM you can trust.

Design partners lock founding-partner pricing, get weekly access to the founder, and shape the roadmap directly. Not ready yet? Join the waitlist and we will reach out as access opens.

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